SEO stands for search engine optimization. To define it, SEO uses keywords to direct internet traffic to your website. When a search is conducted for anything in particular, the search engine detects keywords and uses them to search the internet for results. The webpages with most of these keywords are consequently displayed in the respective order, with the highest hits for the keywords placed on the top and the lowest on the bottom. For example, if a person is searching for Art supplies in Singapore, the resulting list of websites will be decided on the usage of the keywords “art”, “supplies” and “Singapore” and results would be displayed accordingly.
- How can SEO be useful?
SEO is incredibly useful for getting internet traffic. It places your web page on top of the search result list so that if someone conducts a search related to your business, your website happens to be the first one viewed/visited. This increase in the number of visits ensures a greater number of customers. Simply put, if more people are visiting your webpage, obviously more people are interested in what you are offering, leading to a considerable increase in business. SEO is also a free form of advertisement compared to paying large sums for advertisement via billboards, T.V and even on the radio. With the use of SOE however, you are simply utilizing the internet’s potential for the growth of your business absolutely free of cost.
- SEO for businesses in Singapore
Singapore is a metropolitan city and almost all of its residents use the internet for research before moving on to pursue anything. For a business centered in Singapore, it would be very beneficial to use SEO.
Once you’ve made up your mind to use SEO optimization for your web page, figure out how to go about it. Know that in Singapore SEO for businesses can be managed professionally or personally.
- Contact a company offering SEO services
There are a number of companies here which optimize your webpage to fit the keywords relevant to your respective business. www.resultfirst.com, www.impossible.sg and www.goconversion.com are some examples.
- Simply do it yourself!
In case you don’t require the help of a company for your SEO, maybe due to lack of resources or whatever else your reason, you can use SEO for your webpage on your own. Google provides a free service called the “google keyword planner tool” which you can use to search for keywords that have gotten a good number of internet searches. Care should be taken in this regard to include relevant keywords. For example if you have a webpage selling art supplies in Singapore, the basic keywords used should be “Art”, “Supplies” and “Singapore”. Related keywords such as “paint”, “colors” and “paintings” etc. can also be used, however, keywords such as “Engine drawing” would not be very relevant.
Once you know which keywords to use, all you need to do is simply relevantly introduce these keywords in your webpage and watch your SEO ranking go higher.